Tag Archives: makeup

Star Trek and Wonder Woman join newest girl geek trend in makeup

startrekmac

It all started with Star Wars.

That’s not quite true, but you can’t beat a beginning in a galaxy far, far away. Geek-themed makeup started popping up a few years ago in small boutique-style lines like Doctor Who Nail Polish. The first time geek-themed make-up went mainstream, however, was with the Star Wars Makeup collection by Covergirl, to celebrate the opening of Star Wars: The Force Awakens.

Now a new force awakens, because the geek makeup trend has stretched to the final frontier and the pages of DC. The Star Trek MAC Collection will debut this summer, inspired by some of the franchise’s most memorable women: Uhura, Deanna Troi, Seven of Nine and Vina the Orion, smart choices that cover the majority of color palettes. The collection includes lip, eye and foundation products, and will be available before the official 50th Anniversary of Trek kicks off in September.

Hitting stores even sooner is a Wonder Woman-themed makeup collection, available in May and exclusively at Walgreens. The colors are brighter and very affordable; in the photo posted at Fashionably Geek, the Strawberry Empower-mint lip balm will go for $2.99 while the bronzer & highlighter will cost approximately $7.

It’s easy to get excited over these products, until you remember the #wheresrey grassroots campaign complaining about the lack of Rey action figures and toys, and wonder if the people in product development thought makeup would be enough to satisfy girl geeks. It’s not, obviously, because we want all kinds of products for all kinds of geek girls. Some wear makeup and cute TARDIS dresses, others wear jeans and roomy graphics tees. But the wide variety has even non-makeup enthusiasts thinking about purchasing a set, especially that oh-so-collectible Wonder Woman makeup bag. Besides, every geek girl is entitled to a bit of color. Even the Night Witches, the feared Russian female pilots who bombed nighttime Germany in World War II, gussied themselves up by using their navigation pencils on their lips.

Leave a comment

Filed under Comics, History, pop culture, women